SHOP Designer brand⎮msgm

MSGM is an Italian streetwear brand that blends contemporary values with bold colour palettes and traditional tailoring. This Milan-based brand takes its ‘made in Italy’ label to heart, staying true to its heritage. Founded by Massimo Giorgetti in 2009, MSGM has developed a cult-following amongst Millennials and Gen Z with its eclectic designs and positive ethos, bringing the Italian spirit to life for a younger demographic.

The inclusivity at the heart of MSGM carries through to every design and remains an integral part of the MSGM DNA. With its eco capsule collection, MSGM is a streetwear brand for the future.